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This Album Is Brat, but Winter Edition

Ninajirachi did what Charli did, from the exact opposite direction.

Ronit Singh · 3 min read

This Album Is Brat, but Winter Edition

Think of that specific lime green. If you thought of Charli, you are absolutely correct. "Brat" shaped the electronic scene and brought a sweaty, messy, chaotic club energy to the mainstream.

Ninajirachi, an Aussie producer, is doing the same thing, but from the opposite direction. Her debut studio album "I Love My Computer" pioneers a sound she proudly dubs "Girl EDM." It steps into the blinding, clinical light of the digital world, grounded in the nostalgic, glossy DNA of early 2010s complextro and Y2K trance, evoking Grimes and FKA Twigs but re-engineered for a generation that chronically lives online.

Tracks like "iPod Touch" and "Fuck My Computer" are incredible sonic time capsules, trading Charli's late night party confessions for a razor sharp, calculated look at our co-dependent relationship with technology. Think early 2010s electro and bright digital synths. Instead of late night party stories, her lyrics are all about how much we depend on our screens.

And that is the part people miss. Underneath that cold, digital style is pure club instinct. Great structures, catchy hooks, everything landing exactly where it needs to be. She was not trying to make a messy soundtrack. She was capturing a feeling through machines, making people dance with as little warmth as possible. That kind of control is something most producers still do not get.

The album came out back in August, and Nina is Australian. August over there is the middle of winter. That freezing, icy chill is built right into the synth lines. It has the exact same raw, real attitude everyone loves right now. It just swaps the summer sweat for a frozen digital edge.

This album is "brat." But winter edition. What do you think? Drop your thoughts below.